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Design & Usability | Drupal Business Days


Optimize conversions with A/B Testing

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A/B Testing is a fundamental concept that will help you improve your conversion rate on almost all online processes. Thus your costs per lead can be cut down drastically and the number of successful conversions easily improved.

The multivariate module (A/B Testing is formally a simplified Multivariate Test) provides deep integration to add testing cases to your Drupal site. Almost all processes onsite can be covered and variations tested.

We'll show you how to setup a test and get valueable information about your clients to better understand your customers, improve your strategy and simply test multiple variants instead of guess what might work best. Sometimes you will get really unexpected results and it's worth trying things!

Learn also from showcases and success stories on amazing results this concept / module helped to reach.

http://en.wikipedia.org/wiki/A/B_testing

http://drupal.org/project/multivariate

Find the PDF of the presentation here.

Session Details
Day: 
05.05. Saturday
Time: 
13:00
Room: 
Acquia Room
Duration: 
45-50 minutes
Session Status: 
Session

Upgrade your offer! How to sell business value.

Attendance

 

The market for Drupal services is maturing, and so must our offers. In order to stay relevant and be competitive as more enterprise customers enter the market, Drupal shops need to shift focus to delivering business value, and not just code. In this session I will talk about how NodeOne's offer centering around business value, rather than just "sites done to spec", has changed how we work and whom we work with. How much more fun we have now. And how you can do the same.

 

 

 

 

 

Session highlights

 

Session Details
Day: 
04.05. Friday
Time: 
11:45
Room: 
Mearra Room
Duration: 
45-50 minutes
Session Status: 
Session

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